Responsable de la stratégie de contenu
Grace est responsable de la stratégie de contenu chez LenoChat et se concentre sur la demande de recherche, les questions clients, l’analyse concurrentielle et leur transformation en contenus utiles pour le blog, l’aide et les landing pages.
Je suis Content Strategist chez LenoChat. Nous créons un logiciel de communication client. Une boîte de réception partagée, un live chat, des agents IA et des intégrations qui rassemblent WhatsApp, Instagram, Shopify et quelques autres canaux sur un seul écran. Nos clients sont tous ceux qui doivent parler à leurs propres clients en ligne : boutiques en ligne, entreprises de services, agences, écoles et équipes support.
Mon travail a deux volets. Le premier est la planification. Je regarde ce que les gens recherchent, ce qui manque à nos pages existantes, ce que font les concurrents, puis j'établis une liste de contenus qui valent la peine d'être écrits. Articles de blog, articles d'aide, landing pages, pages comparatives. Le second volet consiste à écrire ces contenus. Les brouillons passent en revue avant publication, donc je travaille avec notre éditrice et l'équipe produit pour finaliser la version définitive.
La partie que je trouve la plus intéressante est la planification. Lire 20 tickets de support client, y repérer les mêmes cinq questions, puis les transformer en articles du centre d'aide, c'est probablement la tâche la plus rentable que je fais du mois.
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