마케팅 스페셜리스트
Amy는 LenoChat의 마케팅 스페셜리스트로, 유료 획득, 캠페인 예산 운영, 그리고 고객 커뮤니케이션 소프트웨어가 기업의 온라인 고객 지원을 어떻게 돕는지에 집중합니다.
저는 LenoChat의 마케팅 스페셜리스트입니다. 우리는 온라인에서 자사 고객과 대화해야 하는 기업을 위한 고객 커뮤니케이션 소프트웨어를 만듭니다. 온라인 스토어, 서비스 비즈니스, 학교, 에이전시, B2B 지원 팀이 대상입니다.
제가 하는 일의 대부분은 다음 예산 1달러를 어디에 쓸지 결정하는 것입니다. 우리는 고정된 월간 예산으로 Google과 Meta 캠페인을 운영합니다. 제가 오디언스를 고르고, 수치를 확인하고, 예산을 옮깁니다. 어떤 것이 성과를 내기 시작해서 더 많은 예산을 쓰고 싶어지면 먼저 매니저와 상의합니다.
콘텐츠 팀은 글쓰기를 담당합니다. 제가 누구에게 말하는지, 사람들이 무엇을 하길 원하는지 설명하면 그다음은 팀이 이어서 진행합니다.
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